ANCI Toscana Presentation

1 - Can you identify the role and missions of your organization?

ANCI Tuscany is a non-profit association that represents its members, 273 municipalities, before regional and national authorities. It is recognized formally as the representative body of Tuscan local administrations by the regional law 68/2011 on the system of local autonomies and as such intervenes in legislative actions, policies and operational programs on behalf of municipalities. Main areas of intervention: coordination of activities of municipalities; decentralization and simplification of administrative procedures; capacity building and training; developing relationship with other authorities; exchange of the experiences,  support with technical, financial, organizational and legal issues.

 

 

2 - Why are you participating in the WINTER MED project?

For ANCI Tuscany, the project is an unique opportunity to provide to tourism destinations the appropriate instruments to plan and govern M&C tourism and to tackle the problems of the high seasonality impacting the territorial competitiveness and sustainability in M&C areas. In particular ANCI  provides the municipalities of the Tuscan archipelago programming tools and instruments to develop new destination strategies and development plans, in close cooperation with other MED island destinations.

3 - What is the economic weight of tourism for your region?

In Tuscany, tourism, in the period preceding the Sars2 COVID-19 pandemic, represented about 6% of the regional GDP. Considering the companies of the extended supply chain (trade and related services), this percentage rose to about 12%. Tourist flows relating to the coastal area accounted for approximately 50% of the total (approximately 50 million overnight stays). Over 50% of the region's tourist presences were made up of foreign tourists, therefore, due to the limitations resulting from the pandemic, in 2020 we witnessed an estimated collapse of around 75% in turnover.


 

 

4 - What are the high periods of tourist attendance?

The high periods of the tourist attendance in the islands of the Tuscan Archipelago is from Easter till mid-September.

5 - What projects or actions have you implemented to make tourism more sustainable?

ANCI Tuscany implemented or is implementing several projects and actions with the aim to help tourist destinations in the region to improve their sustainability levels.  Some of the projects are the following :

 

Interreg MED MITOMED+ was a three-year project that aimed to enhance the sustainability and responsibility in Maritime and Coastal tourism. 

 

Interreg Italy-France Maritime 2014 – 2020 INTENSE project aims to create and manage sustainable tourism itineraries and promote cycling routes that value the natural-culturale heritage of partner territories.

 

Interreg Italy-France Maritime 2014 – 2020 ECOSTRIM- promotes eco-sustainable tourism Investments to stimulate and promote the competitiveness and innovation of the Marine cross-border cooperation activities.

6 – Have you set up tourism sustainability monitoring tools?

Through the MITOMED+, project ANCI Tuscany participated in a testing set of indicators for monitoring the tourism data in order to measure the sustainability of tourism activities. Indicators were tested in pilot areas of the Tuscan coast, North Maremma, Elba and Tuscan Islands, Etruscan Coast, Livorno, Riviera Apuana and Versilia for which were monitoring economic, social-cultural and environmental indicators. Also, within the implementation of MITOMED+, ANCI participated in developing and testing the Green Beach Model, a management tool for sustainable beach management.

7 – Do you have ways to reduce the negative impacts on the environment, culture, society?

ANCI Tuscany provides to tourism destinations the appropriate instruments to plan and govern sustainable and responsible M&C tourism and to tackle the problems of the high seasonality impacting the territorial competitiveness and sustainability in M&C areas. In particular, through WINTER MED ANCI provides the municipalities of the Tuscan archipelago programming tools and instruments to develop new destination strategies and development plans, in close cooperation of other MED island destinations, that will be included in the overall regional strategy for the tourism sector.

8 - What measures do you recommend to ensure responsible and sustainable growth?

Due to the high seasonality of demand M&C tourist destinations face the loss of biodiversity, coastal erosion, pressure on local resources such as energy, food, land and water, commercialization of the local culture and traditions, all of which hamper the sustainable and responsible management of territories. As a starting point, policy makers, economic operators and local communities need to deliver a joint and integrated plan for sustainable tourism that will assure economic development for residents without putting at risk again their wellbeing and the tangible and intangible elements of their environment, whether natural or cultural. Some of the measures that should be included in the planning documents are :

  • set up the regulatory framework that will facilitate and promote the sustainable management of the tourist destination
  • identify and protect cultural and natural habitats of M&C tourist destinations
  • rise awareness on sustainable and responsible tourism among local population and tourists
  • secure funding for developing and implementing sustainable tourism projects for public and private actors
  • implement actions to reduce the consumption and achieve high resource efficiency

9 - What governance mechanisms do you propose?

Sustainable tourism managed in an integrated way is the key to protect natural and cultural assets while using them as an economic driver. Therefore, the tourism development strategies have to adopt an integrated governance approach to achieve sustainable and responsible management of tourist destinations. In this sense the strategies have to tackle a wide range of issues, like mobility, waste management, IT infrastructure, equal opportunities to name just a few.  The starting point for the development and implementation of such strategies is the creation of an ecosystem of public and private stakeholders and engagement in a continuous social dialogue for improved cooperation, joint planning and management.